Franchising is not an easy option, but it can be the right option and highly successful for both the franchise brand partner and the company.

We adopt and recommend a stepped approach which we tailor to the needs of the business:

Step 1: Initial Meeting – why franchising brand partnering?

Step 2: Follow-up Options – these could include:

• going straight to proposal,
• or gathering the appropriate people to define the true organisation value.

Step 3: Overall feasibility project

• Financial / commercial template
• People template
• Organisational template

Step 4: Stage-Gate Review. Do we go to Pre-Pilot Preparation?

Step 5: Pre-Pilot Preparation

Step 6: Stage-Gate Review. Do we go to Pilot?

Step 7: Pilot

Step 8: Stage-Gate Review. Do we go to Roll-Out?

Step 9: Roll-Out – to spec at Stage 6

Step 10: On-Going Support – to spec at Stage 8

Ask questions constantly!